Mayor Mamdani just hired a bunch of ‘grocery store nerds’ to design NYC’s city-owned markets
A consortium of designers, branding professionals, and grocery experts have been named to design a visual identity for New York City’s municipal grocery stores. Their goal? To make something that looks authentically New York. New York City’s Economic Development Corporation (NYCEDC) said Tuesday it had selected four firms— Gander , Librarie , Noble Signs , and Seven Roots —to brand the city’s…
Mayor Mamdani has appointed a group of design experts, branding professionals, and grocery specialists to create a visual identity for New York City's upcoming municipal grocery stores. The goal of the consortium is to design a brand that authentically represents New York City. The four firms chosen for the project are Gander, Librarie, Noble Signs, and Seven Roots.
Gander, a strategic branding firm known for its work with brands like Graza and Yellow Bird, will lead the project and handle research, strategy, naming, brand application, and brand development. The other firms have different roles, with Librarie focusing on brand positioning, voice, copy, and naming, Noble Signs contributing its expertise in New York City history and culture, and Seven Roots providing insights into food retail, operations, and the physical retail environment.
The group is tasked with creating a brand that will make the city's grocery stores welcoming, easy to recognize, and unmistakably New York City.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
