Korea launches 'NEXT RUN' festival to turn races into multiday getaways
Runners in Korea will soon have a reason to lace up their shoes and stay awhile, as a new government initiative transforms regional road races into multiday cultural and wellness retreats. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) will launch the first “NEXT RUN Travel Festa” in October, built around running events designed to encourage participants to…
Korea is set to launch an innovative festival called “NEXT RUN Travel Festa” aimed at transforming regional road races into immersive multiday experiences blending culture, wellness, and adventure. The Ministry of Culture, Sports and Tourism, in partnership with the Korea Tourism Organization (KTO), will kick off the inaugural program in October, with a host of running events designed to encourage participants to explore their destination thoroughly before and after the race.
Two standout events are slated for October: "R1 2026 Jeonju," a two-day affair taking place on October 17-18, and "Bomun Night Run with Wally," occurring from October 31 to November 1. The Jeonju event, in collaboration with YouTube star Sean with You, will feature activities such as a warm-up run led by a national team coach, a culinary demonstration showcasing carb-loading techniques by a runner-chef, and a recovery tour highlighting key sights in central Jeonju.
Meanwhile, the "Bomun Night Run with Wally" will offer a unique twist with a nighttime marathon featuring the Universal Studios Wally character, promising a blend of excitement and nighttime fun. To make these experiences accessible, organizers will provide race entry and accommodation packages at discounted rates, complemented by wellness programs specifically tailored to runners' needs.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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