Kings of Leon Team Up With The Weather Channel For Groundbreaking ‘Cold Blue Dawn’ Lyric Video Using NASA Satellite Imagery
The song is the latest single from the group's upcoming 10th studio album, O My Beloved .
In an unprecedented collaboration, Kings of Leon have joined forces with The Weather Channel to create a groundbreaking lyric video for their song "Cold Blue Dawn." The video, which debuted on September 30, marks the first time NASA's Landsat program has been utilized in such a creative way. The mesmerizing clip, promoting the band's upcoming 10th studio album O My Beloved (November 6), employs satellite imagery to spell out the lyrics of the gentle ballad.
Each letter of the lyrics is formed by natural images of the Earth, including mountains, rivers, coastlines, and farmland. This allows viewers to appreciate the planet's natural beauty before transitioning to footage of the Followills enjoying the outdoors.
The partnership between the band and The Weather Channel was sparked by a viral clip of weather formations set to the band's 2010 single "Pyro." After The Weather Channel reposted the clip, KOL's Caleb Followill expressed his admiration for the work and the idea of collaborating on a new project. The singer noted that his family had been long-time followers of The Weather Channel, and they saw potential in merging music and the channel's unique approach to storytelling.
Caleb Followill's statement emphasized the band's excitement to work with the Weather Channel, describing the collaboration as a natural fit.
The song, a midtempo tune, carries a somber tone as Caleb Followill sings about the dreams and realities of a rock and roll lifestyle. As he sings, abstract letters made up of various natural formations fill the screen, weaving a visual narrative that complements the lyrics. The Weather Channel's CEO, Rohit Agarwal, highlighted the significance of the collaboration, stating that weather isn't merely a backdrop to our lives, but an integral part of the story we tell.
The collaboration aims to remind us of the extraordinary beauty of the world around us, drawing a connection between science, creativity, and the human experience.
"O My Beloved" is the band's first full-length self-produced album and follows their 2024 release, "Can We Please Have Fun," which reached No. 35 on the Billboard 200 chart. The Kings of Leon are also set to perform at the Austin City Limits Festival on October 9. The "Cold Blue Dawn" lyric video is now available for viewers to enjoy.
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