Japan’s Most Intimidating Ramen Shop Is Using Stickers To Bring In Female Diners
Ordering at a Jiro-style ramen shop involves its own language. When the bowl is nearly ready, customers are asked whether they want garlic and regulars fire back their order in shorthand: ninniku for garlic, yasai for the heap of bean sprouts and cabbage piled on top, abura for pork back fat and karame for a […] The post Japan’s Most Intimidating Ramen Shop Is Using Stickers To Bring In Female…
Ramen Butayama, a popular Jiro-style ramen shop in Japan, has introduced an innovative marketing campaign to attract more female diners. The unique approach involves providing female customers with limited-edition puffy stickers featuring ramen-related imagery, including bowls, pork, store fronts, and the shop's distinctive ordering system.
This promotion, a collaboration with women-only sticker-swapping cafe Sharepuku, began on September 25 and will continue until the stickers run out, with 6,000 sheets distributed across the shop's 56 locations nationwide.
Surveying the shop's atmosphere, TV Asahi reported that the clientele is typically overwhelmingly male. However, the promotion has reportedly increased the number of female customers by 20% to 30%. Female customers, such as a woman in her 20s and a fifth grader, have expressed their enthusiasm for the stickers and their desire to learn more about the ordering system.
The stickers are offered alongside the shop's standardized, chain-store version of the ramen genre, which includes a clear call system and menu. By making the ordering process more approachable, Butayama aims to turn what could be an intimidating aspect of the dining experience into a fun and memorable event.
Written by urgent.news from Tokyo Weekender's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
