InsuranceMarket.ae brokerage adopts new legal name in next chapter of UAE growth

Dubai-based investment group Alfred Holdings has rebranded its insurance brokerage company, changing the legal name from AFIA Insurance Brokerage Services LLC to 800ALFRED INSURANCEMARKETAE INSURANCE BROKERS L.L.C. This change signifies a new chapter for the insurance brokerage, whose roots trace back to 1995, while aligning its corporate identity more closely with the InsuranceMarket.ae brand, under which its insurance services have gained recognition throughout the UAE.

The customer-facing brand remains strictly InsuranceMarket.ae. The company's legacy remains integral to its narrative; the relationships, insurance expertise, and foundations established since 1995 formed the groundwork for the launch of InsuranceMarket.ae in 2010, which subsequently evolved into one of the UAE's most recognizable insurance platforms.

Avinash Babur, founder and chairman of Alfred Holdings, emphasized that AFIA is the origin of their insurance story, and its legacy will forever be part of who they are. InsuranceMarket.ae built upon this foundation with a simple goal – to make insurance more accessible. The milestone marks a transition to carry this heritage forward while looking towards the future.

Avinash expressed gratitude to policyholders, insurer partners, and the exceptional team that has contributed to InsuranceMarket.ae's growth. Hitesh Motwani, CEO of InsuranceMarket.ae, stated that the legal name change is a natural progression in their ongoing journey, with the commitment to create exceptional value for policyholders and insurer partners remaining unchanged.

The company aims to elevate the standards of insurance distribution in the UAE by investing in people, technology, and insurer relationships. The milestone also comes as Alfred Holdings broadens its consumer portfolio. In addition to launching CreditMarket.ae and HolidayMarket.ae, the Group has been focusing on making traditionally complex aspects of daily life more straightforward, transparent, and convenient.

InsuranceMarket.ae will continue to function as the Group's dedicated insurance brand, leveraging technology alongside human expertise and established insurer relationships to serve individuals and businesses across the UAE.