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How to Stand Out in a Crowded Market

Holly Thaggard founded Supergoop to provide child-friendly sunscreen pumps in Texas public schools. It transformed the sunscreen market and opened up a new category in health and beauty. Now she’s shaking up the crowded bottled water category with her new company, WaterOuai.

How to Stand Out in a Crowded Market

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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