How to Stand Out in a Crowded Market
Holly Thaggard founded Supergoop to provide child-friendly sunscreen pumps in Texas public schools. It transformed the sunscreen market and opened up a new category in health and beauty. Now she’s shaking up the crowded bottled water category with her new company, WaterOuai.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.