Home interiors startup Gravity raises $15M led by 3one4 Capital and Info Edge Ventures

Home interiors startup Gravity has secured $15 million in funding, led by 3one4 Capital and Info Edge Ventures, with support from Alteria Capital, Genesia Ventures, and angel investors. The round includes both equity and debt financing. Gravity's founders, former Livspace executives Saurabh Jain and Lalit Mittal, aim to leverage the funding to bolster their technology, distribution, and key-account infrastructure.

The platform will support category expansion, bolster brand capabilities, and provide the working capital required for scaling the platform over time.

Gravity is creating a unified infrastructure for India's interior materials ecosystem by consolidating specialist businesses in the kitchen and wardrobe segment. The company's technology, distribution, key-account management, and operating backbone will streamline the sourcing process, which currently involves navigating multiple stakeholders, systems, and processes for designers, studios, and suppliers.

The interior materials market in India is undergoing a structural shift, with designers, architects, modular showrooms, and design-and-build studios increasingly influencing material decisions. However, the supply landscape remains fragmented across dealers, distributors, and single-category suppliers. Gravity's goal is to simplify sourcing for these customers while enhancing availability, service levels, fulfillment, and pricing visibility across categories.

With its co-founders, Gravity aims to bring together common capabilities across technology, distribution, procurement, and customer service, delivering a better experience for both category businesses and specifiers. Looking ahead, the company plans to expand its focus beyond kitchens and wardrobes to encompass other interior systems, utilizing its shared operating infrastructure to cater to a broader range of material categories.