Hahn & Co. Tops September Private Equity Rankings
Private equity firms are engaged in an intense contest over brand power that resonates with the market and consumers, going beyond investment performance in managing hundreds of trillions of won in capital. The trend reflects a shift away from simple competition over returns, with companies’ externa
Private equity firms are increasingly focusing on brand power and recognition, beyond simply maximizing investment returns. Korea Corporate Reputation Research Institute analyzed data on 30 private equity fund brands to determine their reputation. Hahn & Company secured the top spot in September, showing a 3.76% increase in its brand reputation index from the previous month.
Its overall score was 3,106,486. STIC Investment closely followed in second place, with a significant 5.60% increase in its brand reputation index. Union Asset Management, however, saw a decline in its brand reputation index by 19.16% due to lower scores in media, communication, and community indices. IMM Investment, Macquarie Asset Management, and two other firms also climbed higher in the rankings.
The private equity sector is recognizing that brand reputation is becoming as crucial as investment performance in securing future fundraising and investment opportunities.
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