Haaland-selskap sitter på 250 mill.

Erling Braut Haaland, the Manchester City striker, has seen his wealth soar, with his financial holding company, York Promotions, boasting net assets worth 19.6 million pounds as of the end of 2025. This equates to approximately 250 million Norwegian kroner, according to the company's accounts. This represents a significant increase from 6.2 million pounds in 2024.

The company's main activity, as stated in its accounts, is the ownership and management of image rights. Additionally, York Promotions holds a share in airline and software development ventures. In its 2023 accounts, the company noted it had entered into an agreement to purchase shares in two planes for a total price of 2.15 million pounds.

Haaland, who has now surpassed most Norwegian sports stars in terms of net worth, is currently ranked 123rd on Capitals' list of the wealthiest in Norway, with an estimated fortune of 4.3 billion kroner. Capital estimates Haaland's total annual income to be around 800 million kroner, which breaks down to income from his Manchester City contract (around 350 million), a Nike sponsorship deal (approximately 250 million), and other income from sponsorships, bonuses, and social media.

Haaland has also invested in companies in Luxembourg, as detailed by E24 who recently reported on Haaland and his father, Alfie Haaland, receiving help from financier Jan Petter Thomassen with their holdings in Luxembourg.