Global luxury brands make their DJWE debut at Fifty One East
Several new brands have made their debut at the 22nd edition of the Doha Jewellery and Watches Exhibition (DJWE), taking place at the Doha Exhibition and Convention Centre (DECC). Some of these brands...
The 22nd edition of the Doha Jewellery and Watches Exhibition (DJWE) took place at the Doha Exhibition and Convention Centre (DECC). Among the new brands debuting at DJWE-2026 were Dennison, U-Boat, Pierre Hermes, and B&O. Dennison, established in 1874, has a rich history of watchmaking for prestigious brands like Rolex, Omega, and Jaeger-LeCoultre.
Their new collection, the A.L.D. Collection, designed by Emmanuel Gueit, draws inspiration from the brand's early days and features cushion-case designs with natural stone and sunray dials. U-Boat, an Italian brand, showcased their Classico U-46 model, which is a refined take on their renowned World War II military watch designs.
Montegrappa, an Italian brand known for luxury pens, unveiled a new limited edition in its Avanguardia series, celebrating the creativity and daring spirit of aviation pioneers.
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- Fifty One East showcases leading luxury brands at DJWE 2026 gulf-times.com
