Ghana at the heart of global PR excellence
There are moments in professional life when a personal achievement becomes something larger than the individual.
The International Public Relations Association (IPRA) held its 2026 Golden World Awards Gala on September 25, 2026, in Athens, Greece, marking a significant moment for Ghana and Africa. Ms. Esther Amba Numaba Cobbah, IPRA's President, delivered the opening and closing remarks, emphasizing the global reach of the PR profession and the power of communication to foster trust, collaboration, and impactful change. The event featured submissions from 50 countries, underscoring IPRA's international focus.
The Gala recognized the growing contributions of African professionals to international communications. Ghanaian organizations were prominently featured, with Strategic Communications Africa (Stratcomm Africa) winning two awards. One award-winning initiative, the Speakers Bureau Enablement Session, aimed to equip young people, including those with disabilities, with public-speaking skills to represent their communities.
Another award-winning project, "Ɛboapa – Ɔkyi Nam Pa," focused on health screening and financial literacy in a Ghanaian community, demonstrating how culturally relevant communication can support real-world needs.
The overall IPRA Grand Prix award went to Nigeria's Image Merchants Promotion Limited (IMPR) for its innovative approach to AI-driven crisis communication, addressing challenges such as misinformation and digital disorder. This achievement highlighted Africa's expertise in modern public relations.
For Ghanaian and African PR practitioners, the Athens experience serves as a reminder that excellence in PR does not require large budgets or large markets. It can arise from authentic stories, local knowledge, community involvement, and ethically sound communication. This moment encourages reflection on how African narratives can be presented more confidently, how communication can better contribute to development, and how to use emerging technologies responsibly while preserving trust and human dignity.
Ultimately, it is a call to action for the PR community to ensure that African perspectives are integral to global conversations, promote inclusion, and drive social progress.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
