Expanding cross border e commerce opportunities in major markets
Cross border e commerce is opening a new route for Vietnamese businesses to reach consumers in major overseas markets with the United States China and Europe offering significant room for expansion
Vietnam's e-commerce sector is undergoing significant expansion, with the government and TikTok Shop collaborating to empower local businesses to reach global markets through digital platforms. The "Beyond Vietnam - Vietnamese Goods Take Off" initiative aims to support around 500 businesses in 2026, with the goal of helping 2,000 enterprises operate discovery e-commerce sustainably by 2028.
By focusing initially on the US and China, Vietnam seeks to leverage its strengths in household goods, agricultural and food products, and personal care products to tap into the vast potential of the Asian market. Online export turnover in Vietnam reached approximately $2 billion in 2025, highlighting a significant opportunity for growth as the country aims to boost online exports to enhance the presence of Vietnamese brands globally.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
