Dr. Groot Wins First Allure Beauty Award
LG Household & Health Care's premium scalp care brand Dr. Groot has achieved the honor of winning for the first time as a brand at the '2026 Allure Best of Beauty Awards', considered the most prestigious awards ceremony in the United States.Marking its 30th anniversary this year, the Allure Best of
Dr. Groot, a premium scalp care brand from LG Household & Health Care, has made history by winning its first Allure Beauty Award at the 2026 edition. The prestigious Allure Best of Beauty Awards, established in 1996, is known for its rigorous judging process that excludes popularity votes and relies on personal testing by Allure editors and beauty experts.
This year's winner is the Scalp Revitalizing Solution Hair Thickening Shampoo and Conditioner, which graced the Best Fine Hair Shampoo & Conditioner category. The shampoo and conditioner contain biotin and encapsulated prebiotics, employing technology that promotes a healthy scalp ecosystem. Positive reviews from local experts have also added to its acclaim.
Sarah Hoffman, commerce market editor at Allure, raved, "The Dr. Groot duo completely changed my mind about soft hair," and noted that the hair's curl remains its best condition even after air-drying. In response to this achievement, LG Household & Health Care will leverage this award history to bolster its marketing efforts in the North American market.
The company intends to strengthen consumer trust by utilizing this award recognition not only on online platforms like Amazon and TikTok Shop, but also through its extensive offline distribution network, which includes approximately 400 Sephora stores across the US.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
