DoorDash now has a text-to-order option as AI agents like Instinct are taking off
DoorDash launches beta text-to-order feature, letting users text food orders. AI agents like Instinct offer similar options.
DoorDash is currently testing a text-to-order feature, allowing users to place orders by texting the company. This new option is being beta-tested in the US, with users able to join a waitlist to gain access. As AI agents, such as Instinct, gain popularity, delivery apps are striving to make ordering more convenient, often leveraging AI technology.
DoorDash's latest pilot skips the app altogether, encouraging customers to text in their orders as if conversing with a friend or family member. Users can request suggestions for their orders and send photos of food provided by restaurants. If they already know what they want, they can text DoorDash a specific order or ask to reorder previous purchases.
This feature is less like traditional online ordering and more akin to texting a friend while waiting in line at a local coffee shop. DoorDash's texting option complements its existing chat function within the app, designed to help users decide what to order, even with photos of a shopping list or recipe. The expansion of the texting interface aims to make managing tasks such as ordering lunch or groceries feel less like work.
Andy Fang, DoorDash co-founder, emphasizes the development of a personal shopper to help users discover and compare thousands of items while identifying savings opportunities on DoorDash.
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