DKeX Trails Rivals as DraftKings Plans More Prediction-Market Investment
DraftKings plans to invest more in its DKeX prediction market as Kalshi leads sports trading and Bernstein sees $1 billion in consumer volume. The post DKeX Trails Rivals as DraftKings Plans More Prediction-Market Investment appeared first on ReadWrite .
DraftKings intends to increase its investment in the DKeX prediction market, with Bernstein predicting consumer trading volume to reach $1 billion by December. Kalshi led reported NFL opening-week sports volume with 76%, accounting for 3% of prediction-market trading volume in the third week of September, while DraftKings' DKeX ranked third at 3%.
DraftKings aims to close the gap and has planned to increase investment in prediction markets in the second half of 2026. The figures underline the challenge ahead, as DKeX must match Kalshi's dominance in the market. The broader betting sector faces uncertainty due to regulatory actions, such as Brazil's ban on online sports betting and investigations into insider trading by U.S. platforms.
Despite a 19% drop in stock price in September, DraftKings CFO Alan Ellingson stated that its core business remains on track to generate approximately $1 billion in adjusted EBITDA this year.
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