Digger Ad Trolls Bad Reviews for New Tom Cruise Film: ‘F*** Those People!’
Warner Bros. has posted a social media ad highlighting the deeply divided critical response to Tom Cruise and director Alejandro G. Iñárritu’s new film Digger just hours after the review embargo was lifted.
Warner Bros. unveiled a social media advertisement for Tom Cruise and director Alejandro G. Iñárritu's upcoming film Digger shortly after the review embargo expired. The film, set to premiere on October 2, has received polarized reviews, with a "rotten" rating of 52% on Rotten Tomatoes and a 44 score on Metacritic. Entertainment Weekly notes that the ad quotes a user @thejonathansim, who said, "Digger is an ambitious film sure to polarize audiences."
The ad then flashes clips from the movie, with Cruise's character Digger Rockwell declaring, "You know what? F*** those people!"
The ad juxtaposes phrases from diverse reactions to the film, such as "unpleasant" and "masterpiece," "baffling" and "brilliant," and "insufferable" and "magnificent." IGN's Michael Calabro gave Digger a "6 out of 10 okay" score, praising its satire, performances, and humor, but suggesting it's not a must-watch. The film, described as "a comedy of catastrophic proportions," features Cruise as an oil tycoon whose drilling activities cause a global catastrophe.
Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
