Consumer Appliance Startup EDT Raises $2.4 Mn To Expand Product Portfolio

Mumbai-based consumer appliance startup EDT has recently raised $2.4 Mn in its pre-Series A funding round. Led by existing investor Sauce.vc, the round also saw participation from a host of new investors, including venture debt firm Alteria Capital, Nicobar cofounder Raul Rai, Atomberg founders Shibam Das and Arindam Paul, Delhivery COO Ajith Pai and Samsonite SA CBO Anushree Tainwala.

EDT, founded in 2025 by Naiyya Saggi and Vyasateja Rao, specializes in manufacturing a range of appliances such as air fryers, kettles, dryers, and other home and kitchen essentials. The startup aims to utilize the funds to strengthen its product portfolio ahead of an anticipated surge in demand during the festive season. Additionally, EDT plans to introduce new offerings across home, kitchen, and personal care segments, while simultaneously broadening its reach across direct-to-consumer (D2C) channels, marketplaces, and offline retail outlets, as well as enhancing its research and development capabilities.

Saggi, previously associated with MyGlamm, became involved in the consumer tech sector in 2024 following the acquisition of her previous venture, BabyChakra, by a rollup in 2021. Under her leadership, EDT has ventured into the beauty tech segment with the introduction of its hairdryer line, 'SUKI'. Priced at ₹8,999, this product leverages EDT's proprietary CareDry algorithm and is currently available on EDT's D2C platform before being launched through marketplaces and retail channels later in the year.

The startup has already launched several other products, which are currently available on popular e-commerce platforms like Amazon, Flipkart, Blinkit, Croma, and FoodStories, as well as its own D2C platform. Amazon has emerged as a significant sales channel for EDT, with the company's sales on the platform growing nearly 7 times between March and July 2026.

EDT's unique "Intelligent Care" approach, encompassing technology, design, materials, and engineering, is set to be extended to personal care through its "Intelligent Beauty" portfolio. Following this latest funding round, EDT joins a growing number of Indian consumer tech startups aiming to create premium, design-led products that cater to consumers willing to pay a premium for differentiated appliances and personal-care devices.