Busan Firms Log 6.8 Billion Won In Singapore
Medical device and healthcare companies from the Busan area posted export consultation results worth 6.8 billion won at Southeast Asia’s largest medical device exhibition.The Busan Metropolitan Government operated a Busan joint pavilion at “Medical Fair Asia 2026,” held at the Sands Expo and Convent
Busan-based medical device and healthcare firms showcased their products worth 6.8 billion won at the Medical Fair Asia 2026 exhibition in Singapore. The Busan Metropolitan Government organized a pavilion at the Sands Expo and Convention Centre, where it supported 10 companies, including those focused on senior-friendly products and the Global Hi-Medi Hub Special District.
The exhibition attracted around 1,000 companies from over 40 countries and 14,000 visitors. At the Busan joint pavilion, 190 consultations were held, resulting in $4.9272 million (6.8 billion won) in potential business deals. Sun World Korea and Dr.Q Plus led the consultations, with amounts around 1.48 billion won and 1.42 billion won, respectively.
Hakam Bio, with 28 consultation cases, showed significant interest from local buyers. The high-value consultations, although from low-priced consumables, were deemed significant for future exports. On the final day, Ami Global and Sungchang signed MOUs with a Singapore distributor, valued at about 41 million won, indicating potential for stable local supply.
The Busan government also participated in the Korea-Singapore Bio Health Partnership event and met with Prestige Biopharma to explore administrative support and cooperation for the regional biohealth cluster. Kim Dong-hyun, director general of the AI Industry Innovation Bureau, highlighted the technological competitiveness of Busan companies and pledged further support to turn the exhibition's outcomes into tangible results, including forging new connections with Singaporean buyers.
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