Artue Showcases “GPT Curator” at OpenAI’s San Francisco Headquarters, Connecting Art Discovery and Commerce Through AI

Artue, an AI-powered art discovery platform, unveiled "Artue: GPT Curator" in partnership with OpenAI at their Mission Bay MB2 headquarters in San Francisco on September 28-29, 2026. This event, held during OpenAI DevDay for OpenAI employees, merged an exhibition of Korean contemporary art with Artue's conversational AI service.

The exhibition showcased works by four Korean artists known for their distinct styles: Doongji Kim, Jina Jung, JaeBum Joo, and Mi Seon Yoon. Attendees could view the paintings in person, explore a virtual exhibition on an interactive screen, and delve deeper into the experience through the Artue app integrated within ChatGPT. Within the app, visitors could engage in natural language queries about the artists and their works, receive personalized recommendations, and even make purchases of available works.

This experience created a seamless journey from viewing and learning about the art to considering a potential acquisition. This partnership marked the first collaboration between OpenAI and Artue to integrate a physical exhibition, a virtual exhibition, and AI-driven discovery and purchasing into a single experience. It expanded the traditional art fair journey—browsing works, learning about them, and contemplating a purchase—through the use of conversational AI.

Guided by visitors' questions and interests, the service showcased how AI can aid both the discovery and acquisition of art. For galleries, Artue offers an additional avenue for international marketing and sales. Participating galleries' works can be suggested to Artue app users in ChatGPT based on their interests and inquiries, allowing smaller and midsize galleries with limited international sales and marketing capabilities to introduce their artists and works to global audiences.

Bo young SONG, Founder and CEO of Artue, stated that "Artue connects the curiosity sparked by an artwork with discovery and purchasing through conversations with AI." The company plans to continue expanding its service and partnership network to facilitate artists and galleries in reaching new audiences and collectors worldwide. An opening-day reception for OpenAI employees took place on September 28.