A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers
Cross-partisan support in Washington on issues like pesticides and food additives pose a threat to the industry’s bottom line Some of the biggest food and agriculture corporations in the US are funding a campaign that pays social media influencers to combat elements of Robert F Kennedy Jr’s Make America Healthy Again platform, according to an investigation by the Guardian and Documented, an…
The US food industry is mounting a defiant response to the "Make America Healthy Again" (Maha) movement spearheaded by Robert F. Kennedy Jr., according to a recent investigation. The Guardian and Documented, an investigative journalism project, revealed that major food and agriculture corporations are investing in a strategy that employs social media influencers to counteract the movement's key tenets.
The Maha platform, which blends legitimate concerns about food safety with far-fetched conspiracy theories, asserts that chronic illnesses are largely caused by processed foods, additives, pesticides, and poor farming practices, as well as excessive vaccination. This campaign threatens to undermine the industry's profitability by targeting core values that underpin consumer trust, such as the safety and transparency of the food supply chain.
Written by urgent.news from Guardian Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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