Why so many Steam games have weirdly similar (and forgettable) names

Many Steam games possess oddly similar and forgettable names. Examples include Duskfade, DUST: Origins, Dust Front RTS, Duskbloods, and Dungeons of Dusk. These titles may be difficult for average consumers to remember due to trends in naming practices. Hannah Flynn, communications director at Failbetter and games marketing consultant, points out that people often choose game names based on other games, leading to lackluster and forgettable titles.

Flynn advises that a good name should reflect the game's spirit and not be overly generic or "filler" words like "fall of," "echoes of," or "shadow of." Many developers fall into this trap, resulting in bland names that are difficult to recall, even for those familiar with the game. The proliferation of similar names can make it challenging for consumers to differentiate between games, making a strong, memorable name essential in the crowded Steam marketplace.