‘When Did Google Get So F-Ing Weird?’
Sancho Panza: I recently had an experience while doing a simple Google search that was so profoundly weird that it stopped me in my tracks. Kagi , the search engine I’ve been using for a few years now, gave me the exact sort of results to Panza’s query that he was looking for. ★
A recent Google search turned out to be an oddly emotional experience, much to the astonishment of the reporter. To fully grasp this peculiar search encounter, it's essential to first understand a basketball-related meme from the mid-2010s. In 2014, the Philadelphia 76ers drafted a Turkish basketball player named Dario Saric. Due to his contract obligations, he would not join the Sixers in the United States for a couple of years.
This led to a joke within the fan community that Dario would never come over, which became a sort of rallying cry for some fans.
Recently, while searching for old jokes about Dario Saric from the 2010s, the reporter typed "hes never coming over dario" into Google. Expecting to find a few old tweets or Reddit posts, the AI Overview surprised the reporter by providing an empathetic response. These AI overviews have become commonplace, and while they can be helpful, they sometimes feel intrusive.
The AI Overview suggested that the reporter had been spurned by someone named Dario in their life, seemingly implying that they wanted a comforting digital companion. However, what the reporter truly needed was a simple list of old tweets or Reddit posts. The AI's attempt to provide comfort instead of relevant information was a stark reminder of how far technology has evolved.
Expanding the AI Overview revealed more of the same bizarre output. The reporter questioned Google's role in providing emotional support rather than simply retrieving information from the internet. The reporter wondered how this fits into Google's mission to organize and make the world's information universally accessible and useful. The reporter argued that if they had used a chat interface, such as Gemini, this behavior might have been more acceptable. However, the reporter was using a search engine!
Despite differing opinions on AI and chatbots, the reporter found the AI's response to be plain weird. The question arises: Have we reached a point where we constantly need to engage in a parasocial dialogue with our computers? Is it so hard to imagine that some aspects of search were perfectly fine before the introduction of Large Language Models (LLMs)?
The reporter is still unsure how to feel about this development. Perhaps, they pondered, they should talk to their friend Google and see how they respond.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- When did Google get so weird? sancho.bearblog.dev