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Japanese Tourists Flock to Seoul For Beauty

It was found that 5 out of 10 Japanese tourists use beauty and medical services in Seoul, enjoying core experiences within a short period.Seoul City announced on Sep.

  • Japanese tourists increasingly choose Seoul for beauty and medical services.
  • Seoul's tourism industry sees 48% of Japanese visitors' spending on medical and wellness.
  • Women aged 20-30 make up 68% of Japanese tourists in 2023.

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