WERise urges women entrepreneurs to scale businesses, increase revenue and create jobs

The WERise Network, established by the Ghana Enterprises Agency in collaboration with the Mastercard Foundation, convened its 2026 Annual General Meeting (AGM) and Regional Fora in Accra on Monday, September 28. The event, themed "Rise & Scale: Celebrating Growth, Building Revenue, Creating Jobs," convened women entrepreneurs, business leaders, and stakeholders to discuss strategies for expanding businesses and fostering economic growth in Ghana.

Eunice Dewi Adjei, CEO of the WERise Network, highlighted the significant progress made by women entrepreneurs and emphasized the necessity of expanding opportunities for them to transition from business growth to expansion. The Ghana Enterprises Agency (GEA) reaffirmed its commitment to supporting women-owned businesses through various forms of assistance, including entrepreneurship training, business advisory services, access to finance, market linkages, and capacity building.

Participants were urged to strengthen the systems supporting their businesses, focusing on financial management, record-keeping, branding, customer service, digitalization, and effective business processes. These improvements would help women-owned businesses become more structured and better positioned for sustained growth.

Private sector engagement was a key feature of the Regional Fora, with representatives from CalBank, MTN, and Telecel presenting their products and services, providing opportunities for participants to learn about solutions to support their businesses and engage directly with company representatives. Additionally, Cynthia Torto, a brand consultant and strategic marketing professional, presented on "Building Sustainable Brands for SME Growth," followed by interactive discussions.

The AGM and Regional Fora also served as a platform for members to reflect on the network's direction while connecting with institutions and businesses that could support their entrepreneurial journeys. The event marked the official launch of WERise Network's 2026 annual program, which includes additional activities such as an exhibition at Yenze Ghana Mall and practical masterclasses covering financial literacy, artificial intelligence, digital tools, risk management, storytelling, and brand building.