Vietnamese retailers make strong debut in Asia s Top 100 ranking
Vietnamese retailers have made a strong showing in the inaugural Brand Conviction Index Asia s Top 100 Retailers with seven domestic chains ranking among the region s top 100 electronics and whitegoods retailers and three placing within the overall top 15
Vietnamese retailers have made a strong debut in Asia's Top 100 ranking, as revealed by the Asia Retail Conviction Index. Published by Inside Retail Asia, the index is based on consumer interviews across 11 Asian markets and measures both a retailer's customer base and consumer confidence in the brand. Vietnamese chains lead the electronics and whitegoods category, with FPT Shop at 11th, Dien May Xanh at 12th, The Gioi Di Dong at 14th, Viettel Store at 30th, Nguyen Kim at 53rd, Cho Lon at 71st and MediaMart at 100th.
The index highlights the importance of customer relationships that extend beyond the point of sale, with consumer advocacy playing a significant role in future demand. Despite online marketplaces holding three of the top four positions in the regional ranking, Vietnamese electronics retailers have managed to secure prominent spots, indicating the strength of domestic chains in a competitive retail segment.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
