UMG Appoints Libby Bush as President of Global Brands & Commercial Partnerships
Bush will begin in the newly created role in November, based out of the company's Los Angeles office.
Universal Music Group (UMG) has appointed Libby Bush as the new president of global brands and commercial partnerships, effective in November. Bush will be based out of Los Angeles and report to UMG's COO, Boyd Muir. Prior to this role, Bush served as global head of entertainment partnerships at Creative Artists Agency (CAA) and was a board member there.
She founded and led CAA's entertainment partnerships division, connecting entertainment, brands, and media. Speaking on her new role, Bush expressed excitement about leveraging UMG's artists, songwriters, label teams, and global reach to provide artists and brands with more ways to engage with fans and build lasting businesses. Muir praised Bush's creative and commercial expertise, emphasizing that her leadership will extend artists' reach, grow their revenues, and create new opportunities for partnerships.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
