Trump's AI rebrand sparks unexpected rush for Slovenian .si domains
After Trump told the UN General Assembly that "artificial intelligence" sounded "fake" and the US would adopt "super intelligence" or SI, Slovenia's domain registrations jump from 3,500 a month to a whopping 3,700 a day.
US President Donald Trump's attempt to rebrand artificial intelligence as "super intelligence," or SI, has led to an unexpected surge in demand for .si internet domains, prompting Slovenia to take notice. At the UN General Assembly, Trump argued that the term SI sounds more accurate than "artificial intelligence." As a result, the .si domain suffix, which is designated for Slovenia, has seen a marked increase in requests.
Register.si, the agency responsible for managing Slovenia's domain names, has observed an average of 3,700 new registrations per day since Trump's speech, exceeding the average for the entire month of August. As a precaution, the agency strongly advises trademark owners and entities with existing domains to secure a .si domain promptly.
This isn't the first instance of a Balkan domain gaining worldwide popularity; Montenegro's .me domain has been frequently utilized for personal and call-to-action websites, such as Telegram's t.me.
Written by urgent.news from Euronews's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
