Texas has a $50M roster and a TikTok mindset. That's a Steve Sarkisian problem

Texas doesn't face a talent shortage, but rather a TikTok-related issue. Meet TikTok U, the modern-day equivalent of DBU (Duke Basketball Universe). Steve Sarkisian faces a crucial decision during an open date with his No. 1-ranked Texas team: should they aim for national championships or content creation? Reports suggest that Texas is indeed the best team in college football, but a recent performance has raised concerns.

Following a 20-17 win at Tennessee, allegations of vulgar celebrations emerged, which sparked alarm. Steve Sarkisian blamed society's obsession with social media for this behavior, citing celebrations generated viral moments with crude gestures. From the Texas running back Raleek Brown, who got the idea for his celebration from TikTok, to Colin Simmons who received a penalty for pretending to urinate, these acts have tarnished Texas' image.

While some may find these celebrations amusing, they're seen as unserious and unfocused on what really matters. The blame game extends to coaches, with Sarkisian emphasizing the need for focus on the task at hand rather than TikTok. At the same time, his players are caught up in the "look-at-me" society, where phone scrollers are the norm.

To transform this team, the responsibility lies with Steve Sarkisian, who must instill discipline and a sense of commitment to greatness, rather than becoming 'TikTok U.'