Telefónica España escindirá los negocios de B2B y B2C

Telefónica España is set to separate its B2B and B2C businesses as part of a major restructuring plan led by CEO Marc Murtra. The aim is to simplify the company's operations in line with its strategic plan, Transform & Grow, introduced in November 2025. This reorganization will create at least two major commercial divisions, one focusing on the company's connectivity and technology (cloud, cybersecurity, AI, etc.) for B2B clients, from SMEs to large accounts and public administrations, and the other catering to the residential segment of private customers (B2C).

The B2B division will also be responsible for managing Telefónica Tech, an international business with a significant European presence, including operations in the UK and Central Europe. For the first half of 2026, B2C generated €9,693 million, representing 59.1% of the company's total revenue, while B2B generated €3,954 million, accounting for 24.1% of the total.

The third segment, the wholesale business, contributed €2,744 million, or 16.7% of the total revenue. However, the residential segment grew by 1.4% in the first half of 2026, while B2B saw a more substantial growth of 6.2%, driven by information technology services. In contrast, the wholesale segment declined by 9.9%, mainly due to the loss of the 1&1 contract in Germany and renegotiations of agreements with Digi in Spain, resulting in price reductions.