Seminar on boosting Wayanad coffee held
Mananthavady MLA Usha Vijayan says Wayanad coffee needs to be developed into a value-added product and taken to global markets through processing, packaging, and branding, rather than viewed merely as an agricultural commodity.
The Hindu reports that a seminar on boosting Wayanad coffee was held on September 29, as part of the International Coffee Day observance. Mananthavady MLA Usha Vijayan emphasized the importance of developing Wayanad coffee into a value-added product and tapping into global markets through processing, packaging, and branding. She stressed the need for greater participation of young people and women in the coffee sector, suggesting new entrepreneurial opportunities in processing, production of value-added products, packaging, branding, and marketing. The seminar was organized jointly by several government bodies and coffee associations in Wayanad.
Brief written by urgent.news from The Hindu's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
