Seminar on boosting Wayanad coffee held
Mananthavady MLA Usha Vijayan says Wayanad coffee needs to be developed into a value-added product and taken to global markets through processing, packaging, and branding, rather than viewed merely as an agricultural commodity.
Wayanad coffee should be developed into a value-added product, according to Mananthavady MLA Usha Vijayan. She emphasized that the coffee should be taken to global markets through processing, packaging, and branding rather than being viewed as just an agricultural commodity. Vijayan called for concerted efforts to maximize the export potential of coffee, ensuring higher incomes for farmers in Wayanad.
The seminar, held on Tuesday, September 29, was organized to mark the International Coffee Day and was attended by various associations and the Keralam government. Vijayan stressed the need to engage more young people and women in the coffee sector, suggesting the creation of new entrepreneurial opportunities in areas such as processing, value-added product production, packaging, branding, and marketing.
The seminar aimed to highlight the potential of Wayanad coffee and encourage greater participation in the sector.
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