Reisen: Fernreisen und individuelle Erlebnisse treiben Wintergeschäft bei TUI

The travel company TUI anticipates strong demand for overseas travel during the upcoming 2026/27 winter season, according to a report. The Canary Islands remain top destinations, while Thailand is emerging as a leading Asian destination, the company announced on Tuesday. CEO Benjamin Jacobi explained that many travelers are booking more flexibly and taking advantage of early offers and a wide range of options, particularly for long-haul trips, holiday packages, family vacations, and Christmas/Silvester trips.

Cape Verde is gaining traction as a winter travel trend, with a double-digit booking increase for the island of Boa Vista. Jacobi added that the Cape Verde islands are becoming a staple in winter travel. The Caribbean is also on the rise, with Curaçao gaining prominence. TUI is expanding its TUI Blue brand by adding a new hotel in Curaçao.

Thailand remains the most popular overseas destination, followed by the Dominican Republic, Mexico, and Mauritius. TUI Product Chief Steffen Boehnke emphasized that Thailand has become one of the most sought-after winter destinations. The company's winter sports segment is outperforming last year's numbers, with Austria leading over South Tyrol.

Alpine Finland is gaining popularity for snow and nature experiences. TUI is also responding to new travel trends by expanding its TUI Blue hotel brand to European cities like Seville and Lisbon with the "Dine & Discover" product line, focusing on culinary experiences. Due to rising demand, TUI is also broadening its offering for solo travelers, noting that one in nine guests now travels alone.