PM opens DJWE featuring over 500 brands from 30 countries

Doha, Qatar - Prime Minister H E Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani officially opened the 22nd edition of the Doha Jewellery and Watches Exhibition (DJWE) on September 28th at the Doha Exhibition and Convention Centre. The week-long event, organized by Qatar Business Events Corporation (QBEC), brought together more than 500 brands from 30 countries, showcasing fine jewellery, exceptional timepieces and contemporary designs.

The Prime Minister toured the exhibition, viewing prominent collections from Qatari and international companies, including the latest jewellery and watch designs and rare gemstones. He praised DJWE for reflecting Qatar's stature through international expertise, regional participation, and Qatari creativity, creating opportunities for business, knowledge exchange, and partnerships.

Qatar Tourism, the exhibition's organizer, aims to provide high-value tourism experiences that generate sustainable economic impact while strengthening Doha's position as a destination for specialized international events. International participation and new platforms for knowledge exchange were highlighted as key aspects of this year's edition, which also features the return of Turkish, Indian, and Qatari Designers pavilions.

Christie's, the international auction house with a 260-year heritage, joined the exhibition with its DJWE Studio, offering talks, guided experiences, and educational sessions through workshops, panel discussions, and masterclasses on jewellery and watch markets, design trends, and collecting. The Studio will also provide mentorship opportunities and certificate courses exploring the relationship between art, jewellery, and watches.

Throughout the exhibition, Qatar Development Bank, through Scale7, conducted a five-part entrepreneurship series focusing on funding, brand building, merchandising, and buyer positioning. Visit Qatar, in partnership with the Picasso Institute, presented influencer talks and jewellery masterclasses. DJWE opened on September 28 from 4pm to 10pm, welcoming visitors on weekdays from noon to 10pm and on Fridays from 3pm to 10pm.