Nvidia rival AMD bets $8.2bn on the 'godmother of AI' and her virtual worlds
World Labs builds world models, AI systems designed to understand how objects and spaces behave, allowing them to simulate what might happen when something moves or an action is taken.
Advanced Micro Devices (AMD) is investing $8.2 billion in a company developing virtual worlds, entering a market where rival Nvidia is focusing on AI for robot training. AMD announced the acquisition of World Labs, a firm co-founded by AI pioneer Fei-Fei Li, who will become AMD's executive vice president and chief scientist. Li is renowned for creating ImageNet, a database of labeled images that boosted computer vision.
World Labs aims to build "spatial intelligence" AI that can process and interact with three-dimensional spaces. Their world models are systems capable of creating 3D environments from text, images, and video, which could be used to train robots in virtual settings. While other companies like Google DeepMind, Meta, and Nvidia are also researching world models, World Labs' approach is unique.
AMD's deal with World Labs began last year to optimize the company's AI models for its chips. The acquisition aims to help AMD understand the future demands of AI systems, enabling them to create hardware and software tailored to those needs. AMD CEO Lisa Su emphasized that the partnership will allow AMD to "scale our efforts, widen our reach, and get closer to the hardware."
Written by urgent.news from Euronews's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
