Nongshim Showcases Shin Ramyun in Paris
Nongshim will participate in ‘SIAL Paris 2026’, the world’s largest food exhibition held in Paris, France. At this event, Nongshim performs a private diplomacy role to spread the competitiveness of K-food, spearheaded by Shin Ramyun.At this exhibition, Nongshim operates a Shin Ramyun booth under the
Nongshim, a leading Korean food company, is set to participate in the 'SIAL Paris 2026' exhibition in Paris, France. At this world's largest food exhibition, the company is showcasing its flagship product, Shin Ramyun, to spread the competitiveness of Korean cuisine. Nongshim is operating a dedicated booth under the slogan 'Spicy Happiness In Noodles'.
In a first for the exhibition, Nongshim has set up both indoor and outdoor cooking booths to ensure visitors encounter Shin Ramyun as their first product upon entering the venue. Inside the Korea Food Industry Association's pavilion, Shin Ramyun Rose will be unveiled to the European market for the first time, providing a unique taste experience for local buyers.
Outside the exhibition hall, an exclusive tasting booth for 'Shin Ramyun Toomba' will be available. This product received the first instant cooking permit, allowing visitors to witness the cooking process firsthand. The company is also conducting export consultations, showcasing other flagship products like Chapagetti and Neoguri, alongside their health functional food brand, 'Lifill'.
Nongshim's promotional activities will extend beyond the exhibition. A 'Shin Ramyun Bunsik' pop-up store will be set up near the Bir-Hakeim Bridge on the Seine River, from October 16 to October 18. This pop-up store will recreate the unique Korean 'Hangang Ramyun' cooking method and offer visitors the chance to customize their ramyun with French regional specialties.
Nongshim's CEO, Cho Yong-chul, emphasized the importance of this event, stating that Shin Ramyun has become a symbol of Korean food culture. He highlighted the company's intention to merge Korea's everyday ramyun culture with Paris's iconic space, creating a unique experience for the global food industry and solidifying Shin Ramyun's status internationally.
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