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More releases, more often will be the Apple way under CEO Ternus

New CEO John Ternus plans for Apple to speed up product development, with the aim to bring out more products throughout the year instead of a few well-worn events. Apple CEO John Ternus Barely a month in the seat, Apple CEO John Ternus is preparing to make big changes to the way the company works. Leaning on his engineering background, he wants Apple to be the same way, working to develop new…

More releases, more often will be the Apple way under CEO Ternus

Apple's new CEO, John Ternus, is set to implement a more frequent product release strategy within the company, according to Bloomberg. The changes are aimed at increasing the number of products launched throughout the year, rather than the traditional few events at fall and spring. Ternus, who brings an engineering background to the role, is looking to replicate this rapid development pace, which is a hallmark of Apple's operations. This move could signal a shift in how Apple manages its product lifecycle and market presence.

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