Meta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI market
Following the success of its Muse personal AI agent, Meta is introducing a specialized version for small businesses.
Vishal Shah, Meta's Vice President of AI Products, emphasized that users must always feel in control when interacting with AI assistants. At Meta Connect 2026, the company unveiled Muse, an AI assistant designed to understand users, their goals, and act on their behalf. Muse is set to be the default AI agent on Meta's smart glasses.
Shah explained that Muse's autonomy is carefully balanced, with certain actions requiring explicit user approval, while others adjust based on the assistant's understanding of user preferences. For instance, when a user connects Muse to Gmail, it initially has read-only access, requiring user permission to send or write emails on their behalf. This cautious approach aims to avoid surprising or annoying behaviors while gradually loosening restrictions as users become more comfortable with the assistant.
Muse's underlying technology is powered by Muse Spark 1.3, Meta's AI model specifically trained for personal superintelligence. This model focuses on managing long-running goals and coordinating multiple subagents, as opposed to optimizing for general intelligence. One notable capability is Muse's ability to write integration code when users request features not supported by built-in integrations.
Shah highlighted that Meta's approach to building AI at scale is centered on the philosophy of making personal superintelligence accessible to everyone. The company offers a large free tier for Muse and positions the assistant as a conversational tool similar to messaging apps rather than a series of separate tasks. This design choice aims to lower the learning curve and make it easier for users to interact with the assistant.
Currently, Muse is primarily aimed at personal productivity, finance, and health and fitness applications. Shah stated that the technology remains in its early stages, with plans to expand Muse's capabilities beyond the US and Canada, incorporating language support and integration with local apps and services.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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