Meta is on an app-building spree as it hunts for its next Facebook moment
Muse, Pocket, Instants. Meta is launching apps left and right in search of an AI app that becomes the company's next mega-hit.
Meta is in the midst of a rapid app-building campaign, seeking to find its next breakthrough success akin to Facebook or Instagram. This year, the tech giant has launched seven new apps, including Instants (a Snapchat-like app), Pocket (a vibe-coding social app), and Storytime (an AI-powered bedtime story app). These apps represent Meta's efforts to expand beyond its popular AI personal assistant, Muse, and explore new use cases for artificial intelligence in everyday life.
CEO Mark Zuckerberg attributes Meta's speed in developing new products to AI, stating that it will become easier to ship new apps in the future. Throughout 2026, Meta has introduced a range of apps from photo-sharing back to its core functions to AI-driven tools for consumers. The company's strategy, however, is not about creating a super app but rather building a diverse ecosystem of specialized apps tailored to specific user needs.
This approach also aligns with Meta's strong ecosystem of over 3.6 billion daily active users across its various platforms, providing a powerful launching pad for its new offerings.
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