Meet Haviva Fiskus: Building Quiet Cost to Help SaaS Founders Find Hidden Costs
Discover how Haviva built Quiet Cost, balancing motherhood, special needs parenting, and tech innovation while calling for real change for women in tech.
Meet Haviva Fiskus, a mother of two, who has spent over a decade in content marketing and has now launched a diagnostic tool for early-stage SaaS founders and revenue leaders. Quiet Cost, her latest venture, helps users identify hidden financial costs before they deplete their resources. Haviva also hosts a live pilot program offering free, 20-minute audits of users' setups.
Despite facing challenges balancing motherhood, unemployment, and building her business, Haviva found her passion in tech and marketing due to their blend of psychology, problem-solving, and leverage. She is excited about lightweight tools enabling non-traditional founders to quickly create functional software and concerned about organizations misusing AI to automate hiring and reinforce systemic biases.
Haviva has experienced misogynistic situations, such as having her ideas rephrased and unrecognized by colleagues, and overcame setbacks by documenting her work and letting her execution speak for itself.
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