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Sustainability as an investment: Kering's strategy focuses on water

Marie-Claire Daveu, chief sustainability officer of the group, at the Euromediterranean Water Forum in Rome: "Protecting the ecosystem and managing resources in the best way possible protects the supply chain and brings added value to brands"

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Sustainability as an investment: Kering's strategy focuses on water

The water usage of data centers powering artificial intelligence is set to be equivalent to that of over 1.3 billion people, according to a recent UN study. The issue of water scarcity and its disputes among countries and industries will be discussed at the Euromediterranean Water Forum in Rome from today until October 2. Kering's Chief Sustainability and Institutional Affairs Officer, Marie-Claire Daveu, will participate in the forum, highlighting the company's strategy to achieve a net positive water impact by 2050.

Kering has already launched initiatives, such as the Arno Basin Water Resilience Lab, which aims to reduce water consumption and restore wetlands.

Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

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