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Kyle MacLachlan, Star of David Lynch’s ‘Dune,’ Was the Only One on Set Who Knew What ‘Dune’ Was About

In an exclusive excerpt from his new memoir, MacLachlan recalls the sweat, tears and toxic smoke on the set of the sci-fi epic (his first film, which turned out to be an epic bomb) and realizing that the team had failed to ask the most basic questions about Frank Herbert's classic novel.

We haven't written up this one. The Hollywood Reporter has the full story — the link below goes straight to it.

Read the original at hollywoodreporter.com →

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A CRO Experiment Brief Template That Stops False Wins

Most failed A/B tests fail before they launch: the hypothesis was vague, the metric was chosen afterwards, or the test was stopped the moment the dashboard turned green.

  • Observation section includes evidence sources like analytics funnels and surveys
  • Hypothesis follows specific structure with observed observation and expected outcome
  • Primary metric is defined before test launch to prevent false wins

A Slow Friday Afternoon at Chicago Rare

I think some restaurants make you forget what day it is. Maybe it is the music, the clinking of glasses, or the way a room seems to get louder as [...] The post A Slow Friday Afternoon at Chicago Rare…

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