Jennie gets a new Seoul-sized gig as Lotte Department Store’s latest ambassador
SEOUL, Sept 29 — Blackpink’s Jennie is adding another major name to her growing list of brand partnerships a...
SEOUL, September 29 – Blackpink's Jennie has secured a significant new role as the ambassador for Lotte Department Store, marking the department store's first brand ambassador in nearly a decade. The Korean pop star will be prominently featured in a nationwide marketing campaign commencing Thursday, as reported by the Korea JoongAng Daily.
The campaign, centered on the phrase 'As I Am,' will showcase Jennie's image as an artist who expresses her individuality, according to the company. Fans can anticipate the campaign's promotional video, set to premiere on October 21 across Lotte Department Store's official YouTube channel and various social media platforms before being distributed through television and online advertisements.
Jennie's new position will be visible throughout the store's network, including its flagship locations in Myeongdong, Jamsil, and Seomyeon across Seoul, Busan, and beyond. Jennie, who debuted with Blackpink under YG Entertainment in 2016, launched her solo career with the album 'Solo' in 2018 and later released her first full-length solo album, 'Ruby,' in 2025, solidifying her status beyond the K-pop group.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
