India smartphone prices jump 16% in H1 2026
Smartphone prices in India surged 16% year-over-year in the first half of 2026, fueled by rising memory component costs and a weakening rupee, according to data from Counterpoint Research. The average selling price reached an all-time high of USD 318 in the second quarter of 2026. The broader market is expected to contract by double digits.
OnePlus, however, kept its price increase modest at 8%, while other brands saw hikes ranging from 8% to 113%. Entry-level devices under Rs 10,000 saw the steepest price jumps, averaging 32%, while shipments in this segment dropped 65% year-over-year. The mid-range segment of Rs 10,000–Rs 15,000 also declined by 20%. Premium smartphones priced above Rs 20,000 continued to grow, benefiting from higher launch prices, trade-in programs, and no-cost EMI options.
The premium tier's resilience was due to the company's early procurement of components and broad product portfolio, which helped mitigate price pressure. The pricing trend is expected to persist, with memory costs remaining elevated through 2028 and currency fluctuations continuing to impact local assembly margins.
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