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How Reebok Rebuilt Its Basketball Business from the Ground Up

Reebok’s head of basketball, Jide Osifeso, has been revamping the category the brand was once known for. To do it, he’s turning to a new generation of rising stars from the WNBA and NBA.

How Reebok Rebuilt Its Basketball Business from the Ground Up

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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