How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year's Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
At the recent Groceryshop conference, executives from major retailers Kroger, Giant Eagle, and DoorDash gathered to discuss their approaches to agentic AI technology. Many companies are discovering that they need to go beyond basic search tools or intrusive chatbots to effectively bridge the gap between physical stores and online ordering. The focus is shifting towards implementing practical AI solutions that seamlessly integrate into shoppers' busy lives.
Kroger's Chief Digital Officer, Yael Cosset, emphasized the company's primary goal in this endeavor. She stated that their aim is to eliminate any friction between the moment when a customer is inspired to purchase an ingredient for a meal and the actual act of placing an online order. According to Cosset, the shopping assistant plays a crucial role in bridging the gap between inspiration and the actual shopping experience.
To learn more about this topic and the evolving landscape between traditional and innovative retailers, be sure to read the full article on modernretail.co.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.