Happy Hours! UK FTA drops scotch prices in India
Mumbai: Scotch prices in India have dropped by 10-15% for the first time since the India-UK free trade agreement began, thanks to Diageo and Pernod Ricard passing on lower import costs to consumers. The price reductions are already evident in states like Maharashtra, Rajasthan, Goa and Uttar Pradesh, with more states likely to follow suit.
Notable brands such as Johnnie Walker Black Label and J&B are among those seeing price cuts. Pernod Ricard has also requested price reductions for their brands including Chivas, Ballantine's and The Glenlivet. This is the first substantial consumer pricing response from the two leading Scotch producers since the trade pact came into effect on July 15, providing an early indication of how much of the tariff savings will reach India's whisky drinkers.
The UK FTA has already impacted existing prices offered by bottled-in-origin brands, potentially leading to shifts in competitive dynamics within the Indian market, including for Indian single malts.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
