From Kuru to Athens: When rejection produced a global PR grand prix, By Yushau A. Shuaib
Competing against campaigns from more than fifty countries — many backed by institutions with far deeper pockets and global reach — was already an intimidating prospect. Simply making the shortlist would have been gratifying. Winning our categories would have been memorable enough to celebrate for years. But receiving the Grand Prix took several minutes to […] The post From Kuru to Athens: When…
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