Does Being a GTM Engineer Beat Being an Engineer? The Truth
GTM engineers are building the engine that monetizes the product, not just the product itself. Being tied directly to revenue is a rare and enviable spot.
The article explores the debate surrounding the value of becoming a GTM (Growth, Marketing, and Technology) engineer compared to being a traditional software engineer. The author suggests that coding boot camps have become a refuge for professionals whose jobs are being automated, but now, the refuge is itself facing automation. This has left software engineers with two options: specialize in reviewing AI-generated output or focus on GTM engineering.
GTM engineers are responsible for stitching together disparate systems to orchestrate workflows that get a company to market. Their work is tied directly to revenue, making it a rare and enviable position for an engineer. The ROI of their output is concrete and measurable, allowing them to justify their cost with measurable benefit.
They operate in a separate team from core product, which focuses on building features that benefit the customer. This bifurcation enables growth teams to build for revenue impact and measure it, leading to a different skill set and mindset compared to customer-focused work.
The author argues that companies that partition growth from core product are likely to fail, and engineers should seek out organizations with this structure to maximize their chances of success.
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