Dhar Mann Has a Message for Brands: Stop Treating Creators Like Ads
The creator economy just rewrote the marketing playbook.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.
More in Business
Lagos Govt., Dangote Industries say domestic refining key to industrialisation
The Lagos State Government and Dangote Industries Ltd. say domestic refining should be leveraged to drive industrialisation, grow manufacturing, create read more Lagos Govt., Dangote Industries say…
In Ferrières-en-Gâtinais, after the summer fires, “how can they locate a Seveso site next to the forest?”
The request to classify a new 12-hectare logistics warehouse, still under construction, adjacent to the Montargis state forest, has sparked a wave of protests among local residents.
The Entrepreneur who is building a new standard for education across the Middle East
Oil wealth and rapid infrastructure booms have long defined the Gulf's growth story. Alongside it, a different kind of progress has been taking shape, built on textbooks, teacher training, and the…
Paraguay’s Power Utility Plans 22% Investment Cut; Itaipú Dam Talks Paused
Paraguay's power utility ANDE plans 22% less investment in 2027, while the price of power from Itaipú, the dam shared with Brazil, is still unsettled.
Viral makeup giant Sephora to open in 100 Marks and Spencer stores
Customers will be able to buy a mix of established and emerging beauty brands and exclusive products across skincare, makeup and fragrance in store and online.