Delhi HC quashes FSSAI order barring Red Bull from using energy drink label
India ordered makers of high-caffeine beverages sold as 'energy drinks' to stop using the description, rejecting efforts to stall the move in a market expected to be worth $1.6 billion by 2028
The Delhi High Court has overturned an order by the Food Safety and Standards Authority of India (FSSAI) instructing Red Bull India to remove the term "energy" from its beverages. Justice Amit Mahajan permitted the petition on the limited grounds of violation of natural justice. The court, however, allowed the regulatory body to issue a fresh decision after serving a show-cause notice to the company and providing it an opportunity to present its case.
The court emphasized that FSSAI would be bound by the proper process of law. Red Bull had challenged the FSSAI order, arguing that they had not been notified nor afforded the chance to be heard prior to the regulator's decision.
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- Red Bull gets its ‘energy’ back after Delhi HC order economictimes.indiatimes.com
