Corgi girls, ugly lawsuits, and cute dogs: Inside a wild $5 billion startup
Corgi reached a $5 billion valuation. Internal messages and documents reveal the drama dogging the insurance startup.
Nico Laqua, CEO of Corgi, a startup insurance company, instructed staff in New York about a company mascot, Hamilton, a Corgi puppy. The puppy was not vaccinated and using pee pads in the office. When Laqua learned employees were not walking Hamilton, he ordered immediate action in an email, stating that purchasing pee pads was an immediate firing offense.
Employees who refused to take the Corgi outside were to have a performance improvement plan meeting. Corgi, known for its unconventional approach, markets insurance, operates 24/7, and has a chain of Corgi cafes. The company raised over $431 million, with the latest round being $106 million. Despite skepticism about insurance tech disrupting the industry, Corgi is speeding ahead, employing a fast-paced, competitive culture and aggressive sales tactics.
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